March 10, 2023

ASUS (ASUSTeK Computer Inc.) is a Taiwanese multinational computer and electronics company founded in 1989. It is a leading manufacturer of computer hardware, such as PCs, mainboards, other boards and cards, tablet PCs, smartphones, and other handheld devices. The company has 17,000 employees and its share price as of Tuesday closing is $9.45. ASUS has 7 investments and its market capitalization is NT$205 B (2023-02-08).

ASUS

ASUS Product Range

ASUS offers a diverse array of products across several categories:

  1. Laptops and Computers: Including a wide range of laptops under the ZenBook, VivoBook, and ROG (Republic of Gamers) series. ASUS also manufactures desktops, all-in-one computers, and mini PCs.
  2. Motherboards and Computer Components: ASUS is a world leader in motherboards, known for high performance and reliability. It also produces graphics cards, networking equipment, and other computer peripherals.
  3. Tablets and Mobile Devices: ASUS provides a variety of mobile devices including smartphones under the ZenFone series, as well as tablets.
  4. Monitors and Projectors: High-quality displays ranging from professional-grade and gaming monitors to projectors.
  5. Networking Solutions: Includes routers, mesh WiFi systems, and other networking devices that offer exceptional connectivity and user experience.
  6. Gaming: ASUS ROG is specifically tailored for gamers, offering laptops, desktops, motherboards, graphics cards, monitors, and gaming accessories designed for superior gaming performance.
  7. Wearable and Healthcare Devices: This includes smartwatches like the VivoWatch series.

Nationwide Branch Locations

ASUS operates globally with headquarters in Taipei, Taiwan. In the United States, ASUS has offices and operational facilities in several key locations including California and New York. These offices primarily handle sales, marketing, and customer support.

Revenue and Financial Performance

ASUS is publicly traded on the Taiwan Stock Exchange and reports its financial performance regularly. The company has consistently shown strong financial results, driven by its robust portfolio of computing and mobile devices. For instance, in the fiscal year 2020, ASUS reported a revenue of approximately $10.23 billion USD, demonstrating its significant presence in the global market.

Competitors

ASUS competes in a highly competitive market with other tech giants including:

  • Apple Inc.: Competes in the premium laptop, tablet, and smartphone segments.
  • HP Inc.: Offers a wide range of laptops, desktops, and other computing devices.
  • Dell Technologies: Competes across the laptop, desktop, and gaming sectors.
  • Acer Inc.: Provides similar product offerings in laptops, tablets, and PCs.

Contact Information

  • Official Website: www.asus.com
  • Email: Not publicly listed; contact through website form.
  • Phone Number: +1 510-739-3777 (USA Office)
  • Mailing Address: ASUS Computer International, 48720 Kato Rd., Fremont, CA 94538, USA

Website and Digital Presence

ASUS’ official website is a comprehensive portal offering extensive information about their products, technical support, latest news, and updates. The website is user-friendly, designed to help customers easily navigate through product catalogs, find specifications, and access support.

Email and Phone Communications

ASUS places a strong emphasis on customer satisfaction with multiple channels for communication. Customers can reach out via phone for direct support and use the website for email queries, which typically involve technical assistance, warranty claims, and general inquiries.

Financial Overview

ASUS continues to invest heavily in research and development to maintain its competitive edge and innovation in technology. The company’s financial strategy also includes expanding its global footprint and enhancing its product line to meet diverse consumer needs.

Brand Image and Marketing

ASUS is marketed as a brand synonymous with innovation, quality, and value. Its marketing strategies are diverse, ranging from high-profile international sports sponsorships to interactive social media campaigns, aiming to connect with a broad audience from tech enthusiasts to everyday users.

Summary

ASUS remains a powerhouse in the technology sector, offering an extensive range of products that cater to a wide array of customer needs, from general computing to high-end gaming and mobile communication. With its commitment to innovation and customer service, ASUS continues to be a preferred choice for consumers worldwide.

Source : Google
Editor by : Softwarehubs